Real estate is all about the experience. It can be difficult to sell the idea of a lifestyle, but nowadays everyone wants that million-dollar feeling. Luxury and above all comfort are on most clients wish lists. Whether you are marketing a small, single story office space, a residential home, or a twenty-story high rise in the middle of the city every property should leave clients speechless. Let us show you how 3D renderings can help boost your bottom line before construction even completes!
KK Hart, Owner/Expert
As the real estate market is booming, savvy real estate agents are trying to find new, unique ways to make their listing stand out. Technology is quickly taking over how business gets done and making it easier on both the agents and clients. 3D modeling gives the average 2D model a cutting-edge new look and gives the WOW factor! It gives potential owners a feel of the space and all the possibilities of how it can be designed to their liking. The model shows textures, colors, and lighting that was not possible before. These advances are much more than ways to showcase a home- it can be used to appeal to office spaces, fitness centers, and much more. It draws the potential client in and allows them to transport themselves to the space without living the comfort of their homes. To step up the real estate game by adding virtual reality to add an all-immersive experience. Clients can virtually walk through the doors, and more from room to room just as they would a traditional viewing. The best part is they can see their house or office furnished with their choices and see how everything will tie together.
THE BENEFITS
- The Ability to Create Precise Representation
Potential clients are trying to imagine their vision and put it in front of them. There may be a time when a client may want a contemporary design and see the product and realize they want something more modern instead. Trends are constantly changing, and people want to have what’s trendy now and for a long time. A 3D representation gives them access to fully customize the space without the fear of doubt in the back of their mind. As a visual person myself, I do not feel average blueprints or 2D images of spaces is not enough to pull me in. I want to feel the space and know exactly what I am getting and when I walk through the doors of the new house or office it would feel as if I were walking through a movie.
- Virtual is best
In the times of a global pandemic, everyone is shifting to more online based methods. Buying a piece of real estate is no different. Virtual tours have always been an option but now, real estate agents are relying on them more than ever. A potential client can browse from room to room without leaving the comfort of their own space. It gives them a sneak peek into what they could have. It can be said that there are very rare people who will buy a piece of real estate without stepping on site, but what pushes and drives them to the space is the first impression. As the saying goes, the first impression is the last impression. For most people, especially business owners, they are constantly on the go and do not have the time to visit every potential property. Virtual showings can take as little as minutes to complete and can be a way to reach millions of clients across the globe. The 3D tour also acts as a great and efficient marketing and promotional tool to show off the finished product.
- Cost Effective
The amount of time and energy that goes in staging a home, taking pictures, and distributing the product only to get potential clients in the door. It is not worth the hassle of waiting for the project to be complete in the first place to get stunning images of the property. Using 3D modeling the project can be seen before the soil is even dug up. The designer does not have to put in hours and hours of work of sketching and re-sketching designs only to have the finished product look nothing near the sketching. In real estate, time is money and when there is a way to save time there is a way to make even more profits. Using a 3D software system makes the overall process simpler and the redesigning is also a breeze through the software. Imagine a single sketch can take professional designers’ multiple hours and even the slightest design change can add up quickly. Using a software, it can be done instantly, and the final look is more polished and ready for potential clients to see the vision. Also, we all have seen those picky clients who do not like the color on the walls, or the type of flooring selected and want to see something else in the blink of an eye. Normally, it would not be possible to create sketches during the same client visits, therefore the client leaves unfulfilled and risks them not coming back to the property. No real estate agent wants to lose a client over a design change that could have easily been avoided with technology. Technology is the future, and it is time to leave the old ways behind and embrace the change.
- Enhances the Marketing Experience
Real estate is all about the experience. It can be difficult to sell the idea of a lifestyle, but nowadays everyone wants that million-dollar feeling. Luxury and above all comfort are on most clients wish lists. Whether you are marketing a small, single story office space or a twenty-story high rise in the middle of the city every property should leave clients speechless. 3D architectural rendering turns the 3D models into 3D representations that are incredibly detailed and are full of emotion. When buying a new property, there will be listings that are all very similar in structure and features, but one will pull on your heart strings and create an emotional pull toward that property. This 3D marketing tool can create a walkthrough experience that is only second to an actual in person viewing. The marketing experience draws on emotions and creates a feeling for the clients. As traditional property viewings normally have cookies baking or a nice candle burning to create a warming and inviting atmosphere. When showing a 3D rendering, these same tools can be used. You can easily bake cookies and have them ready for clients to enjoy while viewing the property. These little things can add up and help connect the clients with the property.