“Stand out and keep up with recent trends; this way, you will sell faster and for the highest asking price; perfecting your listings will lead you to become the GOAT in real estate!”
YOU ARE A POWERFUL CREATOR! SO, MARKET YOURSELF!
As a real estate professional, you (or your team!) likely do it all; you strive to get visibility to your listings on every social media platform through grassroots outreach with other agents and in-person showing appointments. Marketing is essential to the success of your business; at this point, it’s likely clear that your marketing matters. However, like everything else in the world, marketing trends evolve. It’s likely time for your marketing tactics to improve as well. It is not just about posting the property anymore. To achieve that best GOAT status for your clients, you need to generate demand for your listings and expand your brand- the ultimate duo for your real estate sales and marketing!
When it comes to marketing your listings, understanding how to maximize the buyer’s perception of the property and improving their experience is imperative to finding the right buyer. We get it- it can be hard to change your usual techniques in selling real estate because you have these steps and tools that have been working for you (in theory). But take a look around you- if we’re being honest- you and your equally hard-working realtor colleagues are all doing the same things. How can you be uniquely excellent? This is what we feel most passionate about helping with – as a full-service real estate sales, marketing, and design company, we partner with our realtors and builders to provide more than just virtual staging and CGI photos. We specialize in helping to create an exceptional selling experience, which leads to selling faster, at or above the listing price, and redefining your expertise in your local market.
KEEPING UP WITH THE KAR…… TRENDS!
Have you considered how to use the latest trends to benefit your clients?
You can use the existing industry research to see what buyers find the most important when looking for a home, then include that in your following listing. Did you know 89% of buyers want to see photos in the listing? Sixty-seven percent of buyers feel they need to see a floor plan (and don’t often get that at any stage in the buying process unless they’re purchasing new construction!). Fifty-eight percent of buyers would appreciate virtual tours as the first step in vetting the property they’re researching, so they don’t waste your time going on showings for properties that won’t be a good fit. It’s time to use that knowledge to improve the listing description copywriting that leads to better imagery and helps potential buyers visualize themselves in the home they’re viewing. By understanding and prioritizing these best practices with every element of your sales and marketing processes, you are essentially making it easier and much more efficient to find the right fit for your properties.
STAND OUT AND COMPETE!
The real estate agent community is significant, and as you know, there is so much competition. Your listing marketing needs to improve so you can stand out. Differentiate yourself by looking at your competition to add more value to your listings. Take time to do your research and follow the trend to increase traffic to your listing. By this, I mean, studies show that listings with photos, floor plans, and virtual tours are slightly higher at selling than over the past years. Most buyers are looking for an easy, stress-free experience when going through your listings. It is essential to have your listing very accessible and high-quality when you market your listing so that your buyer has all the information they are looking for; it is to your benefit. To maximize profit, you need to stay up to date with the trends when marketing your listings. Do not be afraid to change things up a little and use your creativity to try new techniques with the market.
MAKE IT PICTURE PERFECT!
Many real estate professionals take photos of their listing with their phone, hoping that it would come out as the high-end photos in the market, but buyers often can tell if the image was done professionally or not. When you take the pictures with your phone and not professionally, it is not doing your listing justice. It is not showing the true beauty of your listing because the photo quality is average. Instead, have a professional photographer take the photos of your listings to virtually stage your listing. Virtual staging is an inexpensive way to furnish your listings with better pictures of your listing. You will stand out by doing virtual staging after professionally taking your listing photographs. Homebuyers like to have a virtual presentation of a listing to see if they want to go the extra mile to visit physically. Doing the little things to improve your listing marketing will increase your listing sales.
BE ATTRACTIVE SO YOU CAN ATTRACT ITS LAW!
Improving your listing marketing will not only boost your sales but will also save you time. When your listing stands out in the market, it reduces the amount of time your listing stays in the market compared to other agents. It is no secret that buyers will be more attracted to the most attractive listing. Authenticity is essential when it comes to listing a house. For example, having a virtual tour of the listing will be more authentic than providing a few photos of each room. When posting the images, make sure it is bracketed shooting photography. Bracketed shooting shows the image as the eye would see if a person attended the property. By being authentic, the buyers can relate to the property. The buyer will see themselves in the home and even imagine what living in it would be like. For example, a perfectly bracketed photography shows the windows from a perspective that will give the buyer an idea of where to position pieces of furniture even before visiting the listing.
PRACTICE MAKES PERFECT!
Different marketing strategies like adding a few more features to your listing are the first steps to improving your listing marketing. Study shows that most listings do not have all three best practices, photography, floor plans, and virtual tours. Homebuyers look for these practices the most when looking for a new home. By incorporating these three practices into your listing, you are already improving your marketing.
WHAT’S A ROCKSTAR WITHOUT AN AGENT?
Additionally, a marketing expert can also help improve your listing marketing. Having a marketing expert will enhance your listing marketing and remove the stress of keeping up with new trends on top of the hard work you are already doing by negotiating for potential clients. As a real estate agent, there is much hard work toward closing. Using the right marketing strategies will decrease the workload of selling your listings.
STRATEGY IS ESSENTIAL!
When using marketing strategies, you should identify your goals, target audience, competitors, external marketing message, and internal positioning goal as real estate professionals. For instance, 92% of home buyers aged 22 to 40 years old want to see photos in a listing. This is your audience, and adding professional images to your listing will show that you know your audience and align with their values. It is crucial to know your audience before marketing your listing to use the right strategies. You are guaranteed to get a better result by implementing new techniques in your listing marketing. Such as, adding a floor plan or virtual tour of the home will make you stand out from other agents. As a real estate professional, you are already using marketing but try using it the right way, and your listings will be closing in no time.
THE MAGIC IS ALL ON THE LIST!
Your listing marketing is an essential part of closing on the deal. When you improve your listing marketing, you increase your chances of selling the home, whether it is by investing in the quality of photos that will inspire the buyers or by how you facilitate the navigation of your listings. Improving your listing marketing will positively impact your results. Marketing your listing involves trying new techniques, creativity, changes, and adaptation. Go ahead and hire that professional photographer, try virtual staging, add a floor plan to your listing. Find out what works, the trends, and market your listing based on your target audience’s trends. You will see the results when you improve your listing marketing.